Gwyneth started it with the launch of Goop in 2010 and I have noticed that increasingly celebrities are getting on the bandwagon and launching their own lifestyle websites.
I know there are a lot of critics out there but I personally enjoy browsing through them. For pop culture fans like me, you can really get a feel for the person behind the celebrity and get lots of tips in the meantime or even if it is just for a stickybeak.
I give them credit for being entrepreneurial, finding an additional income stream and being in control of their own image and brand.
I give them credit for being entrepreneurial, finding an additional income stream and being in control of their own image and brand.
Aside from Goop, a couple of my other favourite celebrity sites are:
Recently launched by Meghan Markle (who plays Rachel Zane on one of my favourite shows, Suits), The Tig is described as 'a hub for the discerning palate - those with a hunger for food, travel, fashion & beauty". Her posts seem very genuine and this page has become one of my frequent reads.
I never watched her on The City but I do love Olivia Palermo's style. Her site is more style than general lifestyle and the "I want what she's wearing" category is always full of outfit inspiration for me.
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